Fondazione Bonotto and Centro Pecci for a special project
Bonotto: Cultural Entrepreneurs Award 2017
rewarded for this new concept of combining art and enterprise
The Cultural Entrepreneurs Award 2017, created by the International Center of Arts and Culture was awarded to Bonotto.
The Award is an acknowledgment to business men who have been able to transform the quality of entrepreneurial activity into culture for the community and its territory, through an ethical and value-based approach.
The Prize does not aim to celebrate exceptionality, but to highlight the extraordinary and excellence that characterizes the everyday life of many contemporary business realities, enhancing projects supported by small and medium-sized enterprises operating in the regions of Lombardia, Veneto and Emilia Romagna.
Bonotto was rewarded for demonstrating a new concept of doing business, capable of including common goods, supporting cultural practices in territories and communities, preserving and enjoying cultural heritage, arts in general, all education, crafts and the formation of shared capital. The company has been able to strengthen its national and international competitiveness and the growth of managerial skills through the development of a cultural project that can increase the legitimacy and recognition of its symbolic capital. Furthermore, it has integrated internal and external action to the company with explicit ethical and value-based consistency, that means not only principles, but also organizational actions, rules and institutions capable of living its ethical values and of relaunching them in contemporary transformations.